Business card printing is much more than a piece of paper with a business’s name and phone number. It makes an instant impression on the quality of the business, long before a customer ever steps foot inside. Done well, it can be a powerful promotion tool. The top nine business card printing trends below are some of the most eye catching.
1. Today’s modern technology allows for printing on a variety of creative surfaces. In addition to traditional card stock, business owners can choose from metal, wood, rubber, and cloth. Some of the more outrageous choices include dried meat strips and leather.
2. 3-D printing is an artistic way to bring business card images to life. This process has been around for years, but has only recently grown in popularity. A dimensional look is achieved by applying multiple layers of various plastics and polymers to create height.
3. Digital services offer some advantage over conventional Litho business card printing. It is faster, cheaper, and easier to individualize small batches. Images are printed straight from a computer.
4. Silk lamination is a special process whereby the entire card is coated with a protective layer. It imparts a luxurious feeling and prevents ink from fading in the sun. Silk imparts a unique appearance, vastly different to that of regular gloss or satin cards.
5. Foil Blocking uses a metallic pigment to highlight a specific design feature. It adds dimension and is sometimes used together with embossing to create a dynamic look. Gold and silver are the two most common foils, but sometimes other materials are used.
6. Spot gloss business card printing uses a type of varnish that is reflective. It is carefully applied to specific areas of the design. Dramatic in appearance, spot gloss also changes the way the card feels since that area will be slightly raised.
7. Die cuts have exploded in popularity among business owners. It is a very simple, yet effective way to state exactly what a business does. The cuts can be theatrical or subtle. For example, photographers may use die cut cards shaped like a telephoto lens.
8. Embossing is a traditional favorite that has remained popular over the years. It can either raise or invert an image, depending on the desired look. Names and logos are two of the most popular items to emboss.
9. Lenticular business cards utilize holographic images. The effect is fascinating and people tend to look at it a lot. The graphic is created by printing two distinct images on special plastic. These are transposed over the top of each other, which creates an impression that the image is moving.
One, or all, of these methods can be used to create a powerful marketing tool that is guaranteed to grab people’s attention. Printing technology has grown leaps and bounds in the last few years. The processes are simple and cost effective. Today’s business card printing techniques turn the old standby into pieces of memorable art.