The Importance of a Quality Business Card Layout

Even in today’s digital age, business cards are a staple item for networkers. They are a quick and easy way to hand all your vital company and contact information to new connections, including potential clients or investors. Especially at networking events, however, people receive business cards at a rate of a dime a dozen. It is extremely easy for your business card to get lost in the shuffle and overlooked. Working with a digital design company can do wonders for desiging a unique card. Designing and using your cards well can help make sure your card gets noticed and a new contact, cemented.

The Design

The first step in designing your business card is to work on the arrangement. It is always a good idea to add an eye catching image to the card, and most people choose to use their company logo, which is always a safe bet. If you are working on designing the company logo, you should also test the design by arranging it in different orientations and sizes. Does it look well flipped around?

 

 

At the right side of the paper as well as the left? If it gets blown up to fit a company banner does it look as well as it does on a business card? All these aspects should be taken into consideration when designing a company logo.

Once you have a suitable company logo, generate a crisp and sharp version so that it will reproduce well easily. Especially on such a small scale, an image that is not drawn well has potential for becoming blurry and unrecognizable. A graphics artist will be a help in checking all these features to make sure your image is in top condition.

To also help draw attention to the image, you will benefit from bold, contrasting colors as well. They help create a memorable image that pops out at the viewer. At the same time, make sure that you do not use too many colors, as this can detract for the information you are trying to communicate. The rest of the information may become lost on the card, or it may be overlooked in favor of the image. Use colors tastefully and with purpose.

The Wording

The most important aspect of your business card is the information you choose to include on it. Once you have selected the wording, be sure that at least two fresh sets of eyes read the card before it goes to the printing press. Even though it does not contain a large amount of words, having even one typo on the card can cast you in a very negative light.

It is a good idea to include a minimum of your name, your company name, your position, and contact information, such as telephone number, fax number and email. It would also benefit you, however, to include extras, such as your company website and perhaps a LinkedIn profile address. In the age of online commerce and online networking, many people like to have immediate access to this information to make finding you online much easier. You should also make important information such as your name and number in bold to help make them stand out.

Connecting to a new person on LinkedIn will also help you expand your network to see all their existing connections and it will give you an easy way to keep in touch: if you were to loose your business card you still have their information. If you have many online profiles, it is probably best to list them on the back, and perhaps pick the most important one to list on the front. Listing more than two profiles will make the card look too crowded with addresses and many people will fail to take away from it the vital information you are trying to communicate. Writing a good business card means that you are making it extremely easy for the person to get in touch with you. You do not want to include too little information that they will have to work to find you, or too much where they might get overwhelmed.

Optimizing Use of your Business Card

Once you have designed and worded an optimal business card, you must now focus on distributing it. Business cards do not do any good sitting in your desk. The first step is to make sure you have a steady supply out front of your office. If you have a receptionist to your office, consider putting some on her desk so they are easy for guests coming and leaving to pick up. Also have some on your own desk to offer to connections after meetings, and make sure you do offer them to new faces. It shows eagerness on your part to continue the relationship, and will be appreciated.

When you attend networking events always be sure to bring more that you think you need. Even if you think there will only be a few people there, bring extras in case you get asked for a second card to pass along or if unexpected participants show up. It is always better to be prepared and return home with a few cards than run out and possibly miss out on a valuable opportunity to connect with a new client or investor. Take advantage of the capabilities of a digital printing company to make as many as you would like.

Business cards are an excellent way to stay in touch with important people in your industry as well as potential clients. Whether they are added to a file or typed into an Outlook account, they help to make sure that people know your important information and how to get in touch with you. With the number of cards that change hands, however, it is easy for a single card to get lost. Therefore, take the time to create a card that stands out through careful design planning and wording choice. You never know who you might exchange a business card with.


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