Postcard Printing: Seven Tips for Working with an Online Print Shop

Are you interested in postcard printing? Thanks to digital printing companies, you can now submit your images and text electronically, and the postcards will then be printed off and mailed to you. However, working remotely can raise some unique challenges since you will not meet with anyone from the printing company in person. You need to use the tips listed below to make sure that the whole process goes smoothly.

 

 

 

1. Confirm Your Fonts
With both color printing and black and white printing, you need to confirm that the company can use the font that you have selected. If they cannot, they will likely replace it with another font that is similar. However, the replacement may look vastly different to you, throwing off your entire design and ruining the project. If you confirm that they can use the font before the postcard printing process begins, you will not run into any unwanted surprises.

2. Have Multiple People Check the Proof
For large orders, the print shop is going to send you a proof that you can look at before ordering dozens or even hundreds of cards. You need to make sure that you look carefully at this proof so that there are not any little mistakes. Since it can often be hard to see your own errors, you may want to bring in a few other people any have them look at the proof as well. Only when you are sure that it is perfect should you authorize the postcard printing.

3. Only Use High-Resolution Images
While a low-resolution image might look all right on your computer screen, it is not going to look very good when the printing company is done with it. This is especially true for color printing. It will probably look grainy or blurry, and all of the little problems will stand out in stark relief. In order to get the best results, you should use nothing but high resolution photos. These will retain their beauty when printed.

4. Use the Largest Possible File
Similarly, you want to send the print shop the larges file that they will take. Shrinking the photo down is not likely to make it blurry, but blowing it up certainly will. Images always look best for postcard printing when they are very large, capturing all of the details. The shop may have a limit on file size – you might not be able to send huge, .RAW files, for instance – but you should always try to hit that limit, rather than going under it.

5. Do Post Production Before Submitting
Do not assume that the printing companies are going to do the post production work for you. You need to edit the photo before you send it in. You should adjust the colors, crop the edges and make any other necessary changes to get the image that you want. The company may make changes if there are glaring errors, but they are not going to take a lot of time to fix things that should be correct when you send the picture in. They will just assume that you want whatever you have given them, and they will print it.

6. Request the Best Materials
While you may be able to save money by using low-quality materials, you should remember that this could significantly degrade the quality of your project. If you have just spent hours taking the picture, editing it, and adding your own text, do you really want to get a sub-par end result because you did not use top materials?

7. Keep Communication Lines Open
You should communicate with the printer as much as you can during the printing process. This limits mistakes. If the company tries to get in touch with you via phone or email, make sure that you are available. Open communication can help them really see your vision for the project so that the results will match.

These tips may change the way that you work with a postcard printing company this year. Digital printing’s main downfall is that mistakes can happen due to miscommunication between the client and the printer. If you use these tips, you will eliminate these mistakes and get great results.


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