No matter what kind of business you own, the right kind of advertising is going to be an important part of your success whether you’re using signs and banners, brochures, direct marketing and more. Yes, it matters that you provide a good quality product or service, but if no one knows about the existence of your business, then you’re not going to have any sales.
In many cases, your signs and banners can be the most promising part of your marketing campaign. If you plan on using this method, however, it’s important to avoid the following mistakes.
The economy is tough. This leads many businesses to look for more affordable options when they purchase their signs or banners. This can lead many companies to make the mistake of buying signs and banners made from cheap materials.
When you buy cheap materials, you’re going to get less life out of your banner. What’s more, cheaper materials are usually unable to stand up to adverse weather and will fade quickly when exposed to a lot of sunlight. Many materials will even tear if handled too roughly, even if they’re used exclusively indoors.
In most cases, you want your sign or banner to last several years or longer. This means buying good quality products from a reputable company.
Some of the materials that make a good quality signs include:
- 6mm Sintra – PVC plastic great for yard signs.
- Acrylic – Ideal for back lit signs. The thicker the depth the more durable it will be.
- Dibond – This is a lightweight materials that is made from PVC. It is encased in aluminum for better durability. It makes an excellent long-lasting outdoor sign.
- Alumalite – This is considered to be the premier material for creating outdoor signage. It is resistant to the weather, is as strong as wood but it is still light weight and easy for graphic artists to work with. This has all of the benefits of a good wood sign without any of the downsides like rotting, imperfections in the surface and so on.
Some of the materials that make a good quality banner include:
- Scrim Reinforced Vinyl – This material is great for both indoor and outdoor use. It is difficult to tear, even at it’s lowest weight. However, for outdoor use a higher weight is recommended.
- Mesh – This is a semi-transparent material that is weather resistant. It’s most popular use is for trade show tents as it can display high end graphics while still allowing a view of the interior of the tent. For outdoor use 10 mil is recommended.
- Polyester – This material is flame retardant and is specifically created for indoor use, with the ability to last up to 20 years. When used outdoors it’s only good for 5 years.
- Poly Oxford – This material is only recommended for indoor use and doesn’t do well under direct sunlight. It will, however, remain wrinkle free, won’t curl, and shows vibrant colors and sharp lettering.
- Waterproof Matte Canvas – This material will last up to 50 years when used indoors. It holds paint, ink and thread exceptionally well and graphics appear sharp and realistic.
- Dupont Tyvek – This material is good for both indoor and outdoor use. It is heavy duty while still showing vibrant colors and graphics. For outdoor use no less than 11 mil is recommended.
A Lot of Information
A common mistake that many businesses make is including too much information on their signs and banners. This is especially the case with roadside signs and banners. When someone is driving, you need to make your point in a matter of seconds. What’s more, the font needs to be large enough to clearly read.
Even if your sign or banner is hanging up in locations where people will have time to stop and observe it, if it’s too cluttered people will just move on. Keep the information to a minimum, clearly provide contact and location information and then resist doing any more.
A Lot of Images
Just as a lot of information can be too overwhelming, so can too many graphics. Graphics can be used as a way to catch the attention of those passing buy, but too much will confuse the message. What’s more, ensure that the graphics that you do use are directly related to the product or services that you’re selling.
Cheap Hanging Supplies
Some businesses will spend a lot of money on their signs and banners and give no thought to how they’re going to display them. Hanging a banner with some handy string is not only tacky, but it won’t properly display your banner either. Talk to the company from where you purchased your sign or banner about the appropriate items needed to hang them.
Unless you’re a company that plans on replacing your banner year after year, don’t include any days, dates or years on your banners. Once you’ve included a a day, date or year on your banner, you’re limiting your use of the banner.
There are a couple of ways to make your banners or signs date, day and year specific without having to create a permanent feature on your banner.
- Purchase small signs and banners that will attach around your main banner with the day, date or year applicable.
- Use more general phrasing like sale ends this weekend, don’t miss out, or see us today so that you imply a time limit without actually giving one.
- Purchase a sign or banner with the ability to interchange small signs directly onto the right spaces where the day, date or year would apply.
Avoiding the mistakes listed above can help you to create a great sign or banner that looks good and that will last for an extended period of time. Of course, don’t forget to choose a reputable printer that will provide you with high quality materials and a great print job as well.