How long has it been since books started filling shelves? Since the first copy of the Gutenberg Bible came out of the revolutionary press, print media has taken its place in the world as the distributor of knowledge. However, advancements in technology brought about change; by the 21st century, print was believed to be in its death throes with the advent of digital media. Matthew O’Brien of The Atlantic, however, begs to differ.
There’s no denying the numbers; half of Americans have smart phones, while a third own tablets, both capable of reading e-books. Even print media spending is on a slow decline. However, as a recent study by Pew Research shows, owning a smart phone or tablet isn’t exactly the same as using it to read the entire Harry Potter collection. Printing in Los Angeles, as well as in other places, is just as alive as it has always been for generations.
Over the past year, roughly 90 percent of more than 2,200 adults in the study say printed books are still significant. For eight out of ten parents, teaching their kids to read print books is very important, even at an age dominated by digital media. Because of the value and sensory experience reading them bring, their popularity still remains regardless of the rise of smart phone and tablet ownership and sales.
Despite the technological edge of e-readers, print has several advantages of its own. As a single-tasking device, it demands the full attention of the reader as opposed to the periodic notifications in smart phones or tablets. Print media doesn’t require lithium-ion batteries; you can read books anytime without worrying about running out of juice. Moreover, they promote a true sense of ownership. You can lend a book whereas purchased e-books are limited to a few registered devices.
Aside from books, booklets and other forms of print media are no different in this situation. Many Los Angeles printing services providers like MasterCopyPrint.com continue to produce different products for various sectors. There’s no telling when print media’s true demise will come, let alone whether or not it will come at all. With the enduring demand and appreciation for gift certificates, invitations, postcards and menus, the industry is here to stay.