Despite the rising popularity of electronic greetings (also known as E-cards), the greeting card printing business nevertheless remains a $7.5 billion industry. In fact, recent surveys reveal that the majority of 18-26 year olds, the most active social media age group, believe that sending and receiving a greeting card in the mail is more personal and meaningful than say, an e-mail, text message, tweet or Facebook post.
One thing is for sure, however – store bought cards have seen there better days. With the improvement in technology, printing companies now offer customized greeting card printing at an affordable price. Moreover, customizing is easy and takes only a few minutes – customers simply log on to the company’s website, upload a family photo and/or personal their message, and place their order. Within days, the customized greeting cards are delivered to their doorstep. Here, 5 tips to keep in mind when sending greeting cards -
1. Never, EVER send an E-card. I don’t care how “hot” this trend becomes, sending an E-card sends a message that you are cheap and insincere. Not to mention the fact that there’s a good chance that your card will never be opened/read by your intended recipient. For one thing, most spam filters automatically send E-cards strait to the person’s junk mailbox. And even assuming that it does get delivered, many people will inadvertently overlook an E-card, whereas a piece of mail that isn’t a bill (for once!) is not likely to get thrown out.
2. Identify the people in the pictures. If you are like many people, you send out Christmas cards to people you haven’t spoken with in years. If you are going to customize your greeting card with photos (and you should – what better way to showcase a graduation, birth, engagement, etc.), be sure to name the people in the photo. Better yet, include a brief summary of what you’ve been up to in the past year. For the social media gurus, why not include a link to your blog??
3. Avoid sending a card without a message. Photos are great, but a greeting card with JUST your family’s photo and a signature feels like you’re cheating. Even something as simple as including a favorite Biblical passage will make your card seem much more personal and heartfelt.
4. Resist the urge to go crazy with designs. It can be tempting to add-on all sorts of little designs (menorahs, confetti, christmas lights, graduation caps, etc.), I know. But the end result will wind up looking tacky and cluttered, trust me. A good rule of thumb is to stick with one design.
5. Choose an easy to read typeface. Again, it can be tempting to choose an elegant calligraphy font, but keep in mind that the text is going to be relatively small. To maximize readability, opt for a sans serif font in a 10 or 12 point size.