One of the harsh realities of running a business in the United States is that advertising is very expensive. Running an ad on the radio, on TV, or in a newspaper may simply cost more than what most small businesses have in their advertising budgets.
However, there is one solution. It is to implement some of the cheap advertising methods available from printing companies. Below are four ways a business can use a printing company to produce cheap advertising.
1. Flyer Printing
Flyer printing is one thing many businesses over look. In fact, flyers can sometimes be more effective than traditional advertising methods. This is because they are not in your face and are never forced on anyone. A person has to choose to open one and read it on their own. For that reason, people find them less annoying in general.
You can also use other businesses to help promote your own with flyers. Ask the owners of local popular restaurants and hotels to carry your flyers. They are likely to agree as long as you agree to do the same for them.
2. Menu Printing
One thing every restaurant should have is printed menus that can be handed out to curious would-be patrons. While they may not eat at your restaurant immediately, handing them a printed menu can make the possibility that they will someday much more likely. Simply looking over your menu can make a person anxious to return. If they keep the menu, it can be a reminder to visit your establishment the next time they eat out.
Menu printing is especially important for businesses that deliver. If a customer has a printed menu handy when they want to order delivery, that can give that restaurant a huge advantage over every other delivery place listed in the phone book or in online directories.
3. Business Card Printing
Handing out business cards has become a bit cliché over the years. Still, business card printing is an advertising strategy that works. It is a very successful strategy because it uses convenience. All people are prone to doing what is convenient no matter the circumstance.
If you’re a dentist, for example, and hand someone your business card, it is likely that person will hang onto it. At some point when that person needs dental care, it is likely that digging that card out of their wallet or purse will be the first thing they do.
4. Poster Printing
Lastly, there is poster printing. Having printed posters is an advertising strategy that works because they catch people’s attention. It’s the same reason why we always look at billboards when driving. It’s something to look at when walking through town. If the offers printed on a poster are enticing enough, a person will remember to visit that business sometime soon.