Posters, flyers, and brochures are common advertising materials that small businesses start with for their local promotions. In a competitive market, these are essential tools to get one’s business recognized within the neighborhood and nearby communities.
Before even printing your own advertising materials, you need to decide on your own logo that stands for your company. The logos of major brands like Google, Microsoft, Nike, and McDonald’s have become iconic and instantly recognizable. In planning logo design, one of the first elements to consider is color. Color, along with the image itself, can be a powerful tool to create a logo that “sticks” in consumers’ minds.
The more effective examples in the market are Microsoft’s multi-colored Window, McDonald’s two yellow arches, and Nike’s swift check sign in black. Designers and artists from similar reputable organizations have seamlessly combined bold colors with notable graphics and messages to develop logos that people today instantly identify. Understand the basic design elements and begin conceptualizing your logo from there.
An infographic from Entrepreneur reported that many well-known businesses have successful logos without having to expend great resources in time and money. Among these companies with auspicious logos are Google, Coca Cola, and Microsoft, having been designed by the founders themselves with the help of their in-house design team. Meanwhile, big trademark spenders are Pepsi and BBC with their three-letter boxes, which approved their final logo design at the total sum of a little more than a million dollars.
Consider also how well your color prints on paper. Major brands actually make full advantage of printing colors. Google, for example, use a different hue for every letter. Dark hues work effectively in a white backdrop, rather than the other way around.
In any advertisement, the headline is the first and most prominent part of the image. The stronger and more dramatic the statement, the greater the chance that the message and image will ultimately grab more attention. The title of the promotion has to be simple, appealing, and relatable to the target or general market. Include only the important details in short, declarative sentences. Images and graphics should be symmetrical with all other components on the page to avoid clutter.
Various types of images like pictures, charts, and graphics are particularly important for promotional materials. If you’re looking for quality printing services in Los Angeles, look for reputable digital providers, like Master Copy Print, that offer full-service, on-demand printing capabilities for all types of quality digital printing for commercial purposes—such as booklets, catalogs, flyers, postcards, greeting cards, business cards, and canvas printing, among many other specialty printing products.
What Does the Color of Your Logo Say About Your Business? (Infographic). Entrepreneur.com
The perfect poster. Apa.org