Master Copy Printing Industry News
Posters, flyers, and brochures are common advertising materials that small businesses start with for their local promotions. In a competitive market, these are essential tools to get one’s business recognized within the neighborhood and nearby communities. Read more
Different colors evoke different thoughts or responses from people, which is why selecting the colors for your print ads should be carefully deliberated. A recent study by the Ohio State University found that black and white images appealed much differently compared to colored print ads (where sneakers were the test subject). When shown the former, participants focused on the product’s functionality, while for the latter, they zeroed in on the product’s aesthetic design.
You may gravitate to dramatic grayscale or monochrome ads if you’re marketing products with basic features that make them a standout in doing what they’re supposed to, such as jeans for comfort, watches as timeless durable accessories, or cars for heavy-duty use. Conversely, you accentuate the dyes, lines or curves, and the unique designs of your products. Either way, you utilize colors to get your message across to consumers.
A photograph is worth a thousand words, and what better way to immortalize a wondrous moment you had the good fortune to witness by capturing it on camera? For those who have a keen interest on photography, having your photographs printed with the help of leading Los Angeles printing services could help preserve the moments you were able to capture.
Sadly, photography has become more of a subject of capitalism, and one blatant example of this is the recent purchase of a seemingly simple photograph of the Antelope Canyon in Arizona. Titled “Phantom” and taken by landscape photographer Peter Lik, the photograph was sold for a staggering $6.5 million, making it the most expensive photograph ever taken.
Many consumers appreciate how products are packaged and presented, whether it’s a pack of chips, a cosmetic products, a pharmaceutical product, or a signboard. Some companies prefer print marketing as the demand for digital printing in Los Angeles hasn’t slackened at all, and, in fact, continues to be a promotional force in most businesses across the industries today.
Effective marketing and advertising strategies do not just dwell on packaging and large-format printing to reach the widest target audience possible. There are other means, just as vital where your market can be reached without big budget projects involving advertising agencies. There are printing and digital companies, such as Master Copy Print, that can provide quality web-to-print or online printing in Los Angeles.
“I Love You So Much” on a greeting card? Come on, you can do better than that.
As “Free Britney” of The Hollywood Gossip reports, online marketplaces like Etsy are rife with greeting cards that convey well wishes and sentiments in unorthodox ways. For instance, if you’re tired of scribbling “I Love You So Much,” you can opt for a card that says “I Hate You the Least.” Any recipient with a healthy sense of humor is bound to get a kick out of the accompanying wit and occasional sarcasm on these unconventional greeting cards. Read more