Everyone uses business card printing and is excited to hand their cards out. However, many times these cards are soon thrown out by the people that receive them. If you want your cards to stay with people for a long time, then you need to make them stand out from the crowd. The following are the top five ways to make your business cards do just that.
1. Give Your Customers a Way to Make Money
Everyone loves to make easy money. If you offer you customers a chance to make money by holding on to your business card, it will ensure they do not file it in the waste bin. The best way to do this is by offering a referral bonus. Use card printing to notify customers that they will receive monetary compensation for referring customers to you.
2. Give Your Customers a Way to Save Money
Although making money is the most exciting thing, saving money is a close second. Print coupons, discounts and promotions on your cards, and your customers will be much more likely to hold on to them. Make sure that you make it clear that they need to present the business card in order to capitalize on the savings.
3. Print a Rewards Program
One of the best ways to ensure that a customer holds on to your card is to put a rewards program on it. You can put a punch row at the bottom or boxes for stamps on the back. Give customers a free product or service for filling out the punches or stamps. Then give them a new card.
4. Print Useful Information
Printing a calendar on your card is a great way to do this. Sports calendars are very popular for many businesses. Restaurants can print a tipping chart on their cards. Just make sure the information is something your target market will appreciate.
5. Make Your Card Look Great
A plain, nondescript business card is much more likely to go in the trash than a flashy one. Use some eye-catching graphics to make your card look great. Getting your business cards professionally designed and professionally printed will make them stand out from the crowd. They will then stay in your customers’ possession and increase your business.