Postcard Printing – 5 Effective Uses for Promotional Postcards

postcard promotionAre you looking for an eye-catching way to run promotions for yourself, your business or an organization that you work with? Professional postcard printing is inexpensive and offers a fast turnaround, so no matter what you want to promote, you can have a set of materials ready to go any time. These are just a few promotions that custom postcards are perfect for:

1) Mail Marketing

Despite the modern focus on Internet marketing, there’s still a lot to be said for traditional snail-mail marketing campaigns.

 

Not everyone uses social media and e-mail, but mail arrives at nearly every household on a daily basis. Even better, postcards ensure that all of your promotional information is readily visible. Customers and clients don’t have to open an envelope or flip through pages of a catalog to see exactly what you want them to see.

This visibility makes postcard printing a smart choice for businesses that want to announce special sales or organizations requesting donations. Postcards are also cheaper to send than traditional letters, so you can run a successful promotion without straining your budget.

2) Event Announcements
Both businesses and individuals can use postcards to send out special event announcements. Limited-time or seasonal discounts, grand opening celebrations and other things of interest to customers can all be promoted with postcard printing.

Anyone who relies on self-promotion can choose postcard printing as an inexpensive alternative to other forms of advertising. Musicians, authors and individuals who sell unique products at craft fairs all benefit from low-cost promotional materials. Being able to draw customers with high-quality, attention-grabbing postcards can increase turnout and boost sales at all types of events.

3) Local Festivals
Drawing crowds to an event requires advertising beyond a blurb in the local paper. Postcards can be mailed ahead of time or handed out in person to groups that might be interested in attending a fair or festival. Each card is like a miniature poster, providing event information, driving directions and anything else people might need to know. Postcards are more personal than regular printed ads and can make people feel more connected to things going on in the community.

You can use postcards to attract potential vendors as well. Have a set printed up with vendor fees and projected attendance far enough in advance for people to be able to secure a table or booth. Hand them out to local businesses or individual crafters whose products are a good fit for the event.

4) Bigger Business Cards
There’s no denying that business cards are still highly effective as promotional tools. These little squares of paper give potential customers all the important information about your business or organization. Postcards, however, can be even better depending on the venue.

If you sell your products at fairs, festivals or farmer’s markets, consider bringing a stack of colorful printed postcards along. Include everything you would on a business card along with your logo, product images and a list of events you’ll be selling at. The larger size and attractive layout will grab people’s attention and help them to remember you.

5) Invitations
Traditional invitations are often expensive to print and send. Postcard printing, on the other hand, can give you a whole stack of invitations for little more than a dime per postcard. Choose high-quality paper and glossy printing for events that require formal invitations such as weddings or dinners. Go with bright colors to remind former classmates of an upcoming high school reunion. You can even use postcards to invite friends and family to birthday parties and other holiday events.

Multiple sizes and paper choices make postcard printing an easy way to create customized promotional materials whenever you need them. Whether you want a high-gloss, double-sided card for a special event or a simple black and white event announcement, postcards are a great way to draw attention and get responses from potential customers, clients or attendees. Use postcards for your next promotion and see the difference it can make.


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