Sticker advertising is considered as one of the most popular forms of advertising these days. Not only is it catchy, but it’s also a cost-effective way to create long-term impressions. Thanks to digital printing, sticker advertisements have become more customizable and more affordable than ever before. In particular, window clings are widely-used by Los Angeles stores at their points of purchase. These stickers are usually found on storefront windows, although they can also be used on grocery refrigerators, cars, mirrors, and just about any other surface.
Window clings are in high demand—and for good reason. You can use them as display graphics, promote a new product arrivals, or even announce special discounts, deals, teaser campaigns and more. You can also come up with dozens of themes for holidays, seasons, characters etc.
Unlike most stickers that use adhesives, window clings attach to surfaces due to static electricity. Since there’s no risk of leaving unsightly adhesive residue on glass surfaces, you can easily apply, remove, and reposition window clings several times. If you like to constantly update your frontline advertising, then window clings may just be what you need.
Naturally, you will want the window clings to look their best once they’ve been attached to a surface. After all, these graphics represent your business. With that in mind, here are some basic guidelines to applying window clings properly:
1. Clean the surface. To ensure that your window clings look as best as possible, make sure that the window or surface you will attach the cling to is smooth and clear of any residue from prior print products. The surface should also be clear of any oil or dust, as these substances can negatively affect the product’s performance.
2. Get a buddy. The application process is much faster and more accurate if you have an assistant to hold the cling in place while you take off the back film. He can also tell you how it appears from afar to see whether an adjustment in position is necessary. The last thing you want is for your window cling to be applied upside-down.
3. Give it time. While window cling application doesn’t require too much work, the process does need your undivided attention. You may want to try applying your new window cling during non-peak hours to minimize potential distractions. Another alternative would be to apply the cling prior to the start of the work day.
Window clings are very flexible local advertising and marketing tools, no matter your business scale. Looking for window clings in Los Angeles? Reputable companies that offer large format printing services such as Master Copy Print are a good place to start.
Source: Creative Uses of Stickers in Advertising, GuerillaMarketing.com
Source: Boost Sales with Attractive Window Clings, BeautyMarkMarketing.com