Business cards are an important part of spreading the word about your product or service. Even though electronic communications are all the rage, the business card is still a versatile and useful part of networking and business promotion.
Your business card speaks volumes about your brand or business. Designing and printing a great business card will often put you miles ahead of the competition in a potential customer’s mind. Generally, even professionally printed business cards are affordable. This is partially because printing shops compete for business and will provide business cards at reasonable prices. To create business cards that showcase your brand or business in the best possible way, consider 7 tips for designing and printing the best possible business card for your brand or company.
1.) Include your product or service on your card.
How many times have we been weeding out our collection of business cards only to find cards with just a name and contact information, and no clue as to what the company or brand does! These cards are basically useless in networking situations where recipients will collect several cards and then later enter them into some contact management system.
Not only should your business card include your company logo, name, job title, email and phone information, it should also include the product or service you provide. Of course, there are instances where no description of services is required. For example, a Microsoft executive will have no need to explain on the card about the business of Microsoft. However, for those lesser known companies, remember that business card recipients will not likely remember your brand or business weeks later unless you give them a clue about what you do on your card.
2.) Have your business logo professionally designed.
If you have a penchant for design, you may want to design your logo for your business. However, avoid using clip-art or web-art as your company logo. The quality of the graphics for such artwork is very low. A professionally designed logo will provide you with high quality graphics files that may be used when creating your business cards. A low quality logo graphic wills print with imperfections and shadows. Spend the money or allocate the time to design and produce a professionally designed company or brand logo.
3.) Always keep the business card updated with current information.
Most people frown on receiving a business card with the phone number scratched out with a pen and a new one written in. In fact, with the potential of fraud in today’s world, many people will simply toss a card if a number is scratched out and a new one penned in. If your phone number, email address or address changes, print a new batch of business cards with the current information.
4.) Keep your business card content simple.
A cluttered business card detracts from the message you are attempting to convey. No need to include four or five phone numbers on the card. Multiple phone numbers just confuse potential customers. No need to include directions to your location, unless you provide the additional information on the back of the card. Keep the front card design simple and informative.
5.) Order your business cards in bulk.
Unless you have a very good reason for printing smaller batches of business cards, like you know you will be moving the location of the business soon, order your cards in bulk. You will save considerable money by ordering in bulk and you will be more generous about handing out the cards simply because you have them to spare.
6.) Never, never, never print your business cards on an inkjet printer. First of all, everyone can spot an inkjet-printed business card. An inkjet printed card detracts away from your brand and makes potential customers wonder if you are legit. Additionally, inkjet printing is more expensive than you realize. The perforated card printing paper is expensive and the inkjet ink is also costly. Even if you have found a great office supply store that provides these items at a highly discounted price, the perception of your business will suffer.
Professionally printed business cards are so affordable these days, there is no need to try to cut corners and print the cards yourself. Preserve the perception of your business or brand with professional, well-designed business cards.
7.) Incorporate innovative design techniques, if possible, into your business card.
Business cards that are unique, humorous or memorable will get attention! The more creative you can be with the design of your card, without cluttering the card or convoluting the message, the more likely potential customers will be to remember your business or brand. Some printing companies will accommodate cutting a corner of the card to incorporate with a design. Ask your printing company if they have ideas for making your card stand out from the crowd. They may have a portfolio of ideas from previous clients that they may share with you.
However, remember to keep your business card within the standard business card dimensions. Business cards need to fit into business card holders and also into automated business card reading devices. Even though having a customized size for your card might garner some attention, the card may quickly become impractical for recipients and the message may be lost in the logistics.
In our increasingly digital world, business cards are still widely utilized. Well-designed and professional business cards will properly showcase your business or brand.